The physiological relationship between the absorption of carbohydrates and contemplation of another kinobolvanku physiological relationship between the absorption of carbohydrates and contemplation of another kinobolvanku obvious, but this is not about that. How is it that two of a kind found each other?
Sales of popcorn in movie theaters - the most important segment of the trade, an icon of popular culture, but the lobby and the rooms are not always filled the smell of corn and butter. The history of popcorn is huge, and it intersected with the history of a new kind of art only in the years of the Great Depression - to save the film industry from imminent collapse.
Street vendor popcorn in 1912 (photo from the collection of Kirn Vintage Stock / Corbis).
In the beginning was the teosinte - a wild herb that actually looks like a little familiar to us corn. About 8 thousand years ago, people have decided to take care of it, and it returned to them good. One of the first grade of maize grains which have a particularly rich in starch core and very rigid walls. When heated, the pressure inside the grains increases rapidly until it has burst. Popcorn first grown in Central America, then he got to the north and south, but survived to modern times only in South America.
At the beginning of the XIX century North American whalers have found it in Chile and brought back to New England.
To the east of North America popcorn quickly spread across the continent. Cooking and eating it was so interesting that in 1848 the word falls into the Dictionary of Americanisms. It literally blew the food market, it was sold on every corner, especially in places where people come to have fun - in circuses, fairs, sport events.
The Association is transparent and does not require an explanation. In the theater, however, did not favor the popcorn: after all, a serious art.
Pop popcorn helped him ... mobility: in 1885 on the streets appeared first steam popcorn machine was invented by Charles Kretorom. For popcorn in large quantities kitchen is no longer needed, it was made on the spot. Besides popcorn - for a minute! - Crunches and has a pleasant aroma.
Compete with them could only recently emerged potato chips, but they were just the prerogative of smoky kitchens.
In the first motion picture popcorn is not allowed, because prakinoshniki tried to imitate the theaters, up to luxury carpets. Although the screen were mostly naive little pieces (actually, as of now, only without the special effects), the owners of establishments to keep the brand and privechali solid clientele. Rubbish and distracting crunch - no, this, please, go to the circus.
In 1927, there was a sound, and the film industry opened to a wider audience, because in order to see a movie, no longer need to know the letter. By 1930, the U.S. theaters already visited 90 million viewers a week. It would seem that the more visitors, the higher the income, and the sound is muffled crunch, but theater owners continued to hold the old rules.
The Great Depression has confused all the cards. In search of cheap entertainment audience became engraved in cinemas with unprecedented enthusiasm, especially since the magic screen is best helped to forget the painful everyday life. Meanwhile, a portion of popcorn was worth 10.5 cents, and it could not afford any poor man, and a bag for $ 10 and you can do to sharpen the years.
Popcorn was one of the most profitable investment for those who had money (bought corn, popcorn done immediately and instantly sold, not looking for inflation), and as long as the theater owners have resisted the temptation, enterprising street vendors are not lost, setting their cars right in front Cinema-doors.
First cinemas not only tried to keep presentable. They simply lacked decent ventilation. Nevertheless, more and more viewers were in the lobby with a cherished bag in his hands, and the owners gave up.
Popcorn vendors allowed to trade in the lobby and just before the door - for a daily fee of course, but they did not complain, because sales only grew.
In the end, the theater owners realized that it makes sense to get rid of the middlemen. Also in the mid-1930s, theaters began to close because of the economic crisis, and the sale of popcorn was for the salvation of many. For example, in Dallas cinema chain has set the machine for making popcorn in 80 schools, and in five the most luxurious - no, because it seemed indecent.
Two years later, the first profit jumped, and the latter began to operate at a loss, and then there also appeared popcorn.
Marriage popcorn and movie theaters grew stronger during the Second World War. Snacks and competitors such as candy and soda on the backburner because of the shortage of sugar (the main importer - Philippines - was in the hands of the Japanese.)
By 1945, half of popcorn consumed in the United States, was eaten in movie theaters. Before the movies (and sometimes in the middle of a session) began to turn the ads calling for not forget chto sold in the lobby. Here is one of them, a sample of 1957.
In 2000, the Library of Congress included it in the National Film Registry because of the high cultural and historic value. There is nothing better than popcorn - sings baritone convincing.
However, in spite of all the marketing tricks in the 1950 sale of popcorn in movie theaters began to steadily decline. The culprit was a new technology - television, which forced to spend the evening at home. And it almost did not eat popcorn because reproduce famous in the movie theater taste is not so easy: you need a special device, vegetable oil and butter, salt and other ingredients.
Then invented the semi-finished EZ Pop: just hold the container that already have everything you need on the heat source.
Then was born the same brand Jiffy Pop, Popcorn and finally entrenched in a new beachhead.
